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Scientific articles

MODA SANOATIDA YASHIL MARKETINGNING RIVOJLANISH TENDENSIYALARI

DOI 10.67668/mj/2025issspecial/1437 Pages 59-63

Published 2025-10-16

Authors
Xalilova Nafisa Komilovna
Affiliation
Tashkent State University of Economics image/svg+xml
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Abstract

Ushbu maqolada moda sanoatida yashil marketingning shakllanishi va rivojlanish tendensiyalari tahlil qilindi. Asosiy eʼtibor barqaror materiallardan foydalanish, isteʼmolchi ongining oʻzgarishi, shaffoflik, texnologik innovatsiyalar va greenwashing xavflariga qaratilgan. Tadqiqotda nazariy manbalar tahlili va amaliy misollar orqali yashil marketingning moda sanoatidagi dolzarbligi yoritilgan.

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