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Scientific articles

TOʻQIMACHILIK KORXONALARIDA BARQAROR RIVOJLANISH MAQSADLARIGA ERISHISH BOʻYICHA MARKETING STRATEGIYALARIDAN FOYDALANISH

DOI 10.67668/mj/2025issspecial/1455 Pages 160-162

Published 2025-10-16

Authors
Tillyaxodjayev Azizxon Aloxonovich
Affiliation
Iqtisodiyot fanlari doktori TMC instituti 1-Prorektori
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Abstract

Mazkur tezisda to‘qimachilik korxonalarida barqaror rivojlanish maqsadlariga erishishda yashil marketing strategiyalarining o‘rni tahlil qilingan. Yashil marketing konsepsiyasining mohiyati, uning iste’molchi xatti-harakatlari va raqobatbardoshlikka ta’siri, ekologik mahsulot dizayni, yashil narxlash, tarqatish va kommunikatsiya siyosati bilan uyg‘unligi yoritilgan. O‘zbekiston sharoitida an’anaviy marketingdan ekologik yondashuvga o‘tish zarurati asoslab beriladi.

References

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