YASHIL IQTISODIYOT SHAROITIDA INNOVATSION MARKETING KONSEPSIYALARIDAN FOYDALANISH
Affiliation
Magistrant Berdaq nomidagi Qoraqalpoq davlat universiteti Nukus, Oʻzbekiston
Abstract
Ushbu maqolada yashil iqtisodiyot sharoitida marketingning innovatsion konsepsiyalari nazariy jihatdan tahlil qilingan. Maqolada yashil iqtisodiyotning mohiyati, barqaror rivojlanish bilan bogʻliqligi hamda marketing faoliyatida ekologik yondashuvlarni tatbiq etish zarurati ilmiy asosda koʻrib chiqildi. Shuningdek, zamonaviy marketing strategiyalarida yashil innovatsiyalarni joriy etishning ustuvor yoʻnalishlari va nazariy asoslari yoritilgan.References
- United Nations Environment Programme. (2023). Green Economy Report. New York
- Peattie, K. (2010). Green Marketing: Theory, Practice, and Critique. Business Strategy and the Environment, 19(3), 187–205
- United Nations Conference on Sustainable Development. (2012). Rio+20 Outcome Document. New York
- Ottman, J. (2011). The New Rules of Green Marketing. Berrett-Koehler Publishers
- Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, 89(1–2), 62–77
- OECD. (2024). Innovative Approaches to Green Consumption. Paris
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