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Scientific articles

KICHIK BIZNES SUBYEKTLARIDA YASHIL MARKETING STRATEGIYALARINING BARQAROR RIVOJLANISHNI TAʼMINLASHDAGI ROLI VA ISTIQBOLLARI

DOI 10.67668/mj/2025issspecial/1514 Pages 482-489

Published 2025-10-16

Authors
Tursunxoʻjayev Axrorxoʻja Jamoliddin oʻgʻli
Affiliation
Tashkent State University of Economics image/svg+xml
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Abstract

Ushbu maqolada kichik biznes subyektlarida yashil marketing strategiyalarining shakllanishi va ularning barqaror rivojlanishga taʼsiri tahlil qilingan. Ilmiy manbalar asosida ekologik innovatsiyalar, yashil bilimlar va mijozlar bilan ishonchli aloqalarning strategik ahamiyati aniqlangan. Tadqiqot natijalari kichik korxonalarda yashil yondashuvlar orqali iqtisodiy va ekologik samaradorlikni oshirish imkoniyatlarini koʻrsatadi. Muallif tomonidan konseptual model taklif etilgan va amaliy tavsiyalar ishlab chiqilgan.

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