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No. 3 (2024)
Marketing

Scientific articles

“OʻZTEMIRYOʻLYOʻLOVCHI” AJ XIZMATLARI JOZIBADORLIGINI OSHIRISHDA YOʻLOVCHILAR FIKRINI OʻRGANISH

DOI 10.67668/mj/2024iss3/1633 Pages 228-235

Published 2024-05-31

Authors
Raxmatov Ziyodullo Nosirovich a , Paxmatova Sitopa Shuxpatjon qizi b
Affiliations
a Toshkent davlat transport univepsiteti “Korporativ boshqaruv” kafedrasi mudiri
b Toshkent davlat iqtisodiyot univepsiteti “Mapketing” kafedpasi tayanch doktopanti
PDF (Uzbek) Google Scholar Google Scholar

Abstract

Ushbu maqolada kompaniyaning transport xizmatlarining jozibadorligini oshirishda yoʻlovchilar fikrini oʻrganishning mavjud kamchiliklari va muammolari koʻrib chiqiladi. Temir yoʻl transporti xizmatlari jozibadorligini oshirishda marketing kommunikatsiyalaridan toʻgʻri va samarali foydalanish yoʻnalishlari taklif etiladi. Shuningdek, isteʼmolchilarning temir yoʻl transporti xizmatlaridan foydalanishi va ularning korxona brendiga boʻlgan munosabati oʻrtasidagi bogʻliqlik chuqur tahlil asosida oʻrganiladi.

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