IMPACT OF MARKETING RESEARCH ON FOREIGN TRADE ACTIVITIES – EVALUATION OF MARKETING RESEARCH ON THE EXPORT QUANTITY GROWTH
Abstract
One of the key tasks in foreign trade policy in an enterprise is to conduct marketing research when it comes to exporting products. The main solution is properly identify who is a client for our goods that have a high potential for sale in foreign markets to design the most effective supporting programs for exporters. The purpose of this paper is to define the role of marketing research and its impact on the foreign trade turnover of a company. For this aim, the relevance of the marketing research to the potential of the export in agricultural products evaluation is recognized on a basis of econometric analysis. This is an examination of the marketing research for the current export potential of a company and its export quantity. The results indicate the impact of marketing research on export which has been conducted some companies compared to foreign trade companies which did not conduct a marketing research demonstrates a high difference in export growth.References
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