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Scientific articles

ИСПОЛЬЗОВАНИЕ ЦИФРОВЫХ ТЕХНОЛОГИИ В МАРКЕТИНГЕ

DOI 10.67668/mj/2025issspecial/1708 Pages 257-263

Published 2025-10-16

Authors
Султонов Шохрух Ислом угли
Affiliation
Tashkent State University of Economics image/svg+xml
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Abstract

Mazkur maqolada zamonaviy marketingda raqamli texnologiyalardan foydalanish samaradorlik va strategik rivojlanish nuqtai nazaridan kompleks tahlil qilingan. Tadqiqot raqamli texnologiyalarni joriy etishdagi asosiy toʻsiqlarni aniqladi: malakali mutaxassislarning yetishmasligi, maʼlumotlar sifati, mavjud tizimlar bilan integratsiya qilishning murakkabligi va maxfiylik masalalari. Ishning amaliy ahamiyati menejerlar va marketologlarga tarmoq xususiyatlari, mavjud resurslar va kompaniyaning strategik maqsadlarini hisobga olgan holda marketing texnologiyalariga investitsiyalarni ustuvor yoʻnaltirish boʻyicha asosli tavsiyalar berishdan iborat.

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