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No. 6 (2026)
Marketing

Scientific articles

MARKETING STRATEGIYASINING KORXONA RAQOBATBARDOSHLIGINI OSHIRISHDAGI AHAMIYATI

Published 2026-07-07

Authors
Axmedov Ikrom Akramovich
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Abstract

Tadqiqot marketing strategiyasining korxona raqobatbardoshligini oshirishdagi ahamiyatini nazariy va amaliy jihatdan baholadi. Ishda marketing strategiyasi, strategik oynalar konsepsiyasi hamda raqobat strategiyasining tarkibiy qismlari ilmiy manbalar asosida tizimlashtirildi. SWOT-tahlil, portfel tahlili, korrelyatsion tahlil va ssenariyli rejalashtirish usullari yordamida marketing strategiyasining korxona faoliyatiga taʼsiri baholandi. Natijalar strategik oynalarni oʻz vaqtida aniqlash, bozor omillarini muntazam tahlil qilish va marketing strategiyasini korxonaning umumiy rivojlanish strategiyasi bilan uygʻunlashtirish raqobatbardoshlikni oshirishga xizmat qilganini koʻrsatdi. Tadqiqot marketing qarorlarini qabul qilishni takomillashtirish hamda korxonalarning uzoq muddatli bozor ustunligini mustahkamlash boʻyicha amaliy tavsiyalarni shakllantirdi.

Keywords

marketing strategiyasi, raqobatbardoshlik, strategik oynalar, SWOT-tahlil, raqobat strategiyasi, korxona, bozor muhiti.

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