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No. 12 (2025)
Marketing

Articles

THE ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT IN THE SERVICE FIELD

Published 2025-12-25

Authors
Alimova Dildora Damirovna a , Aslonov Abdulla Xolmurodovich b
Affiliations
a Assistant teacher of "Economics and Management" department of Bukhara State Technical University
b Trainee-teacher of the Department of "Economics and Management" of Bukhara State Technical University
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Abstract

Ilmiy maqolada xizmat koʻrsatish sohasida strategik menejmentning roli va ahamiyati nazariy hamda amaliy jihatdan tahlil qilingan. Xizmatlar sektorining oʻziga xos xususiyatlari, raqobat muhitining kuchayishi va raqamli transformatsiya sharoitida strategik boshqaruvning zarurligi ilmiy asosda yoritilgan. Tadqiqot jarayonida strategik menejmentning xizmatlar sifatini oshirish, raqobatb ardoshlikni taʼminlash va barqaror rivojlanishga erishishdagi ahamiyati asoslab berilgan hamda mamlakatimiz xizmat koʻrsatish korxonalari misolida tahliliy xulosalar ishlab chiqilgan.

Keywords

strategic management, service sector, service quality, competitiveness, digital transformation, sustainable development. № 1 159

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