No. 12.
Marketing

Table of contents

1. THEORETICAL BASIS OF THE DEVELOPMENT OF SPECIAL ECONOMIC ZONES IN THE REGION

   Abdullayeva Zulfiya Sadullayevna (Author)

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2. USE OF MODERN TECHNOLOGIES IN THE SUPPLY SYSTEM OF RETAIL TRADE ENTERPRISES

   Abduxalilova Laylo Toʻxtasinovna (Author)

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3. ASSESSMENT OF THE ORGANIZATION OF WORK IN THE BUILDING MATERIALS INDUSTRY ON THE BASIS OF THE PRINCIPLES OF QUALITY MANAGEMENT

   Achilov Ilmurad Nematovich (Author)

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4. INFLUENCE OF ENVIRONMENTAL AND INNOVATIVE FACTORS ON PRODUCTION EFFICIENCY OF CHEMICAL INDUSTRY ENTERPRISES

   Akramov Boʻribek Faxriddin oʻgʻli (Author)

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5. WAYS OF STRENGTHENING FOOD SECURITY BY INCREASING THE COMPETITIVENESS OF THE DOMESTIC AGRICULTURAL MARKET

   Aliev Yashnarjon Egamberdievich (Author)

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6. THE ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT IN THE SERVICE FIELD

   Alimova Dildora Damirovna, Aslonov Abdulla Xolmurodovich (Author)

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7. DEPRECIABLE ASSETS AND THE OBJECTIVE NEED FOR ACCOUNTING THEM

   Aminboyev Jaloliddin Otabek oʻgʻli (Author)

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8. THEORIES OF EVALUATING THE ECONOMIC EFFECTIVENESS OF DIGITAL TRANSFORMATION IN THE BUILDING SYSTEM OF THE REGION

   Aminov Sardorbek Sanjarbekovich (Author)

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9. THE ECONOMIC AND ENVIRONMENTAL EFFICIENCY OF AGRIVOLTAIC SYSTEMS IN UZBEKISTAN’S AGRICULTURAL SECTOR

   Amonov Sardor Zamon ugli (Author)

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10. CONSTRUCTION NETWORK REFORMS AND IMPACT ON INDUSTRY DEVELOPMENT TENDENCIES

    Arifdjanova Zilola Dilshodovna (Author)

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11. RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY

    Boboxoʻjayeva Fotima Kaxramonovna (Author)

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12. THEORETICAL BASIS OF DETERMINATION OF FRAUD CASES THROUGH AUDIT INSPECTIONS

    Boltayev Abror Sayitmuradovich (Author)

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13. THE ROLE OF HEALTH CARE IN THE REGION AND THE OBJECTIVE NEED FOR ITS DEVELOPMENT

    Boltayev Magʻrurbek Allayarovich (Author)

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14. PROBLEMS OF IMPROVING PRODUCT COST CALCULATION METHODS

    Djumanov Saitmurod Alibekovich (Author)

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15. THE IMPACT OF FAMILY BUSINESS ON POVERTY REDUCTION: A MULTIFACTOR ECONOMETRICAL ASSESSMENT FOR NAMANGAN PROVINCE

    Ernazarova Nilufar Nozimjonovna (Author)

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16. THE ROLE OF INNOVATIVE TECHNOLOGIES IN INCREASING THE ECONOMIC EFFICIENCY OF RAILWAY TRANSPORT ENTERPRISES

    Eshboyev Ulugʻbek Farxodovich, “Oʻzbekiston temir yoʻllari” AJ (Author)

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17. ANALYSIS OF STRUCTURAL CHANGES IN THE REGIONAL INDUSTRY STRUCTURE AND DYNAMICS OF ECONOMIC GROWTH

    Gʻaymatova Dilafroʻz Gʻofurjonovna (Author)

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18. THE IMPORTANCE OF DIGITAL TRANSFORMATION IN THE MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS

    Gafurov Anvar Bazarbayevich (Author)

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19. METHODS OF DETERMINING THE LEVEL OF CONFIDENCE AND CALCULATING CONFIDENCE INDICATORS UNDER THE EVALUATION SYSTEM IN HIGHER EDUCATION

    Hakimov Hakimjon Abdullo oʻgʻli, Hakimova Gulnora Abdullo qizi (Author)

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20. THE ROLE OF VIRTUAL LEARNING PLATFORMS IN DEVELOPING CRITICAL THINKING

    Hakimova Mushtariybonu Hamid qizi, Hakimova Gulnora Abdullo qizi, Bozorova Muazzam Hamid qizi (Author)

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21. ORGANIZATION AND MANAGEMENT OF THE ACTIVITIES OF AUTHORIZED ECONOMIC OPERATORS IN THE REPUBLIC OF UZBEKISTAN

    Ismatullayeva Shoira Nurlibekovna (Author)

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22. USE OF MOTIVATION APPROACHES IN MARKETING ACTIVITIES OF SEWING AND KNITTING ENTERPRISES

    Jalilov Jamshid Gʻanijonovich (Author)

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23. POSSIBILITIES OF USING DIGITAL MARKETING TECHNOLOGIES IN INCREASING THE ATTRACTIVENESS OF TOURISM SERVICES IN BUKHARA REGION

    Jalolov Otabek Oybek oʻgʻli (Author)

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24. ASSESSMENT OF PERFORMANCE OF REGIONAL SMALL INDUSTRY ZONES ON THE BASIS OF INTEGRATED SYSTEM OF INDICATORS

    Jalolova Sarvinoz Ulugʻbek qizi, OʻzJOKU, “Mediamenejment va (Author)

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25. ADVANCED APPROACHES TO THE ASSESSMENT OF ECONOMIC ACTIVITY AND THE CONCEPTUAL BASIS OF PUBLISHING THE BUSINESS ACTIVITY INDEX IN UZBEKISTAN

    Jumayev Olimjon Sadulloyevich, Toʻymatov Muzaffarjon Yoqubjon oʻgʻli, Toshkent shahridagi Xalqaro (Author)

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26. FACTORS AND METHODOLOGICAL APPROACHES INFLUENCING THE INNOVATION MANAGEMENT MECHANISM IN THE HIGHER EDUCATION SYSTEM

    Karimov Muzaffar Abdumalik ugli (Author)

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27. THE EVOLUTION AND METHODOLOGICAL INTEGRATION OF THE CONCEPT OF SUSTAINABLE USE

    Kilichov Mukhriddin (Author)

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28. STATUS AND DEVELOPMENT VECTORS OF MARKETING PROCESSES IN CEREAL PRODUCTION ENTERPRISES

    Kurbanova Dildora Abduraxmanovna (Author)

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29. USING THE KPI SYSTEM IN ASSESSING PRODUCTION EFFICIENCY IN RAILWAY TRANSPORT ENTERPRISES

    Mahmudova Dilafruz Hasanovna (Author)

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30. SPECIFIC ASPECTS OF USING MODERN MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS

    Maxmudov Faxriddin Umarovich (Author)

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31. DIRECTIONS FOR CREATING AND IMPROVING THE QUALITY OF ATTRACTIVE TOURIST PRODUCTS

    Mirzabayev Jamshid Irkinovich (Author)

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32. CHARACTERISTICS OF THE DEVELOPMENT OF RETAIL TRADE SERVICES UNDER THE CONDITIONS OF SOCIAL-ECONOMIC CHANGES

    Muxamedova Aziza Ravshanovna (Author)

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33. SPECIFIC CHARACTERISTICS OF THE DEVELOPMENT OF THE INDUSTRY NETWORK

    Muxtarov Maxmudjon Marifovich (Author)

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34. EMPIRICAL ANALYSIS OF THE NEED TO REDUCE THE "HIDDEN" AND "CONFIDENTIAL" ECONOMY IN SUSTAINABLE ECONOMIC DEVELOPMENT

    Nazarova Raʼno Rustamovna, Najmiddinov Yahyo Fazliddin oʻgʻli (Author)

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35. THE ROLE OF DIGITAL MARKETING IN INCREASING THE COMPETITIVENESS OF HIGHER EDUCATION

    Nishonov Dilshod Shamsidinovich, TDIU, Taʼlim kontenti va multimedia mahsulotlarini (Author)

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36. THE ROLE AND SIGNIFICANCE OF STRUCTURAL CHANGES IN THE ECONOMY

    Ochilov Akram Odilovich, Qoʻziboyeva Nargiza Hamro qizi (Author)

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37. THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL

    Primova Nigora Ikrom qizi, TDIU , “Moliya va moliyaviy (Author)

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38. ANALYSIS OF USING TRANSPORT INFRASTRUCTURE OPPORTUNITIES IN SUSTAINABLE DEVELOPMENT OF UZBEKISTAN'S ECONOMY

    Qo‘ziboyev Umarbek Ulug ‘bekovich, Abu Rayhon Beruniy nomidagi (Author)

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39. USE OF ADVANCED FOREIGN EXPERIENCES OF APPLICATION OF DIGITAL TECHNOLOGIES IN THE MANAGEMENT OF THE HOUSING FUND IN UZBEKISTAN

    Raimov Otamurod Xolmurotovich (Author)

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40. BUSINESS AND ENTREPRENEURSHIP IN UZBEKISTAN: CURRENT SITUATION AND DEVELOPMENT PROSPECTS

    Ravshanov Azizbek Ravshanovich (Author)

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41. THE IMPORTANCE OF USING THE PRODUCT MARKET REGULATORY SYSTEM IN ASSESSING THE COMPETITIVENESS OF THE NATIONAL ECONOMY

    Rustamov Narzillo Istamovich (Author)

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42. ON THE ECONOMIC-STATISTICAL ANALYSIS OF THE PRODUCTION OF AGRICULTURAL PRODUCTS

    Saburov Jumanazar Saliyevich (Author)

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43. INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN

    Safaeva Sayyora Rixsibayevna (Author)

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44. INVENTORY MANAGEMENT ISSUES IN RETAIL TRADE ENTERPRISES

    Safarov Baxtiyor Djurakulovich (Author)

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45. FACTORS AFFECTING FORMATION OF FINANCIAL STABILITY IN INDUSTRIAL ENTERPRISES

    Salomova Sarvinoz Salimovna (Author)

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46. THE ROLE OF MODERN INFORMATION IN THE DEVELOPMENT OF THE DIGITAL ECONOMY

    Samatov Azizbek Abdulaxatovich (Author)

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47. CONTENT, BASIC PRINCIPLES AND FUNCTIONAL TASKS OF STRATEGIC MANAGEMENT OF INNOVATIVE ACTIVITY IN BUSINESS SUBJECTS

    Shakirova Madinaxon Gafurdjanovna (Author)

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48. REINSURANCE IN AN INNOVATION ECONOMY

    Sherov Sanjar Radjabovich (Author)

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49. CHARACTERISTICS OF THE DEVELOPMENT OF THE SEWING CLOTHING MARKET IN UZBEKISTAN

    Soliyev Axmadjon, Maxkamov Iqboljon (Author)

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50. NATIONAL MODEL OF ECONOMIC REFORMS AND NEW UZBEKISTAN STRATEGY

    Srajidinova Nodira Shavkatovna (Author)

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51. THE INTERACTION OF HUMAN RESOURCE MANAGEMENT AND MANAGEMENT IN ENSURING COMPETITIVENESS IN BUSINESS

    Sultonboyeva Munira Baxodirovna (Author)

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52. STRATEGIC MANAGEMENT IN ENSURING SUSTAINABLE DEVELOPMENT OF THE UZBEKISTAN FOOD PRODUCTS MARKET AND

    Tuychieva Begoyim Voxidjon qizi (Author)

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53. WAYS TO INCREASE THE EFFICIENCY OF MARKETING STRATEGIES IN THE CULTIVATION OF OIL CROPS

    Valiyeva Aziza Anvar qizi (Author)

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54. INCREASING THE COMPETITIVENESS AND ECONOMIC EFFICIENCY OF THE TEXTILE INDUSTRY THROUGH IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES

    Xakimova Zebinisa Muzaffarovna (Author)

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55. THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS

    Xayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori (Author)

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56. ECONOMETRIC MODELS OF INFLUENCE OF DEMOGRAPHY OF INDUSTRIAL ENTERPRISES ON ECONOMIC EFFICIENCY

    Xayitboev Abror Quvondiqovich, Abu Ray hon Beruniy nomidagi Urganch (Author)

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57. WAYS TO FURTHER IMPROVE THE ACTIVITY OF COTTON-TEXTILE CLUSTER

    Yusu pova Feruza Yoʻldoshevna (Author)

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58. WAYS OF ENSURING FOREIGN LABOR MIGRATION FLOWS IN THE REGION

    Zakirov Mir Timur Zakir oʻgʻli (Author)

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59. ASSESSMENT OF THE IMPACT OF FAMILY BUSINESS ON POVERTY REDUCTION

    Zaxidova Umida Farxodovna (Author)

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60. No. 1 2-SON DEKABR, 2025 -YIL MARKETING DETERMINANTS OF FORMING TRUST IN PRODUCTS IN DEVELOPING MARKETS

    Абдурашидова Нигора Алишеровна, Кахрамонова Шахзода Дилмурод кизи, факультет Туризма группа МР -01, Болтаева Севинч Учкун кизи, факультет Туризма группа МР -01 (Author)

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61. No. 1 2-SON DEKABR, 2025 -YIL INFLUENCE OF THE AUTOMOTIVE INDUSTRY OF UZBEKISTAN ON THE COUNTRY’S ECONOMY

    Абдухамидова Мафтуна Турсунали кизи (Author)

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62. No. 1 2-SON DEKABR, 2025 -YIL MODERN MODEL OF HUMAN RESOURCE (HR) IN THE CONDITIONS OF DIGITAL TRANSFORMATION

    Амирджанова Ситора Суннат кизи, Шаюсупова Наргиза Тургуновна, Урозбоев Хайрулла Муродбой угли, Умаров Фаёзбек Суннатилла угли, Студент ТГЭУ (Author)

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63. No. 1 2-SON DEKABR, 2025 -YIL PROSPECTS FOR RESTAURANT BUSINESS DEVELOPMENT THROUGH IMPLEMENTATION AND PROMOTION OF INNOVATIVE SERVICES

    В.И. Назаров (Author)

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64. No. 1 2-SON DEKABR, 2025 -YIL PROSPECTS FOR THE DEVELOPMENT OF INNOVATION ACTIVITY IN UKRAINE AND UZBEKISTAN: MODERN CHALLENGES

    Вдовиченко Лариса Юрьевна, адмирала Макарова. г. Николаев, Украина, Азизова Сайёра Хамидуллаевна (Author)

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65. No. 1 2-SON DEKABR, 2025 -YIL INDUSTRIAL TOURISM IN UZBEKISTAN: COMPREHENSIVE ANALYSIS OF THE READINESS OF UZBEKISTAN ENTERPRISES TO RECEIVE VISITORS

    Голышева Елена Вячеславовна, Комитете по туризму Республики Узбекистан., Адылова Диёра Улугбековна, при Комитете по туризму Республики Узбекистан. (Author)

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66. No. 1 2-SON DEKABR, 2025 -YIL INFLUENCE OF CORPORATE GOVERNANCE ON SUSTAINABILITY AND INNOVATION OF TRANSPORT COMPANIES OF UZBEKISTAN

    Кадирова Шарофат Амоновна (Author)

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67. No. 1 2-SON DEKABR, 2025 -YIL THE ROLE OF EMOTIONAL MARKETING IN STRENGTHENING CONSUMER LOYALTY

    Кахрамонов Хуршиджон Шухрат угли, Ж.Ж. Буриева, Студентка группы М R-01, ТГЭУ, З.А. Юсупбекова, Студентка группы М R-01, ТГЭУ (Author)

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68. No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY

    Тарават Абдул Салам (Author)

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69. IMPROVING PROCESSES OF LEASING SERVICES IN UZBEKISTAN

    Хolov Bahodir Oʻktamovich, MOGO LEND хorijiy lizing korхonasi (Author)

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70. No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN ​​SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE

    Юсупов Улугбек Шукруллаевич (Author)

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