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No. 12 (2025)
Marketing

Articles

No. 1 2-SON DEKABR, 2025 -YIL PROSPECTS FOR RESTAURANT BUSINESS DEVELOPMENT THROUGH IMPLEMENTATION AND PROMOTION OF INNOVATIVE SERVICES

Published 2025-12-25

Authors
В.И. Назаров
Affiliation
2nd year master's student at the Department of Marketing, TSUE
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Abstract

The article examines the theoretical foundations of restaurant business development in the global environment and analyzes the external and internal factors affecting restaurant operations using various methods. In the context of globalization and increasi ng international competition, the development of national restaurant enterprises gains particular importance. The study focuses on analyzing the prospects for the Uzbek national restaurant “Chorlar,” located in the “Milliy Bog” park in Tashkent, to enter t he international market within the framework of global marketing concepts.

Keywords

restaurant business, innovative services, global marketing, international development, “Chorlar” restaurant, national cuisine, competitiveness, international expansion, Tashkent, restaurant services. № 1 217

References

  1. Кабинет Министров Республики Узбекистан. (2017). Постановление №708: О мерах по дальнейшему развитию сферы общественного питания. Ташкент. с. 2 –4.
  2. Kotler, P., Bowen, J. T., & Makens, J. C. (2016). Marketing for hospitality and tourism (7th ed.). Boston, MA: Pearson Education. p 112 -118
  3. Morrison, A. M. (2018). Hospitality and travel marketing (5th ed.). Boston, MA: Cengage Learning. p 203 -210 № 1 2-SON DEKABR, 2025 -YIL
  4. Ottenbacher, M. C. (2017). Innovation management in hospitality and tourism . London, UK: Routledge. p 67 -75
  5. Cassiano, J., & Miller, R. (2019). Restaurant management: Customers, operations, and employees (3rd ed.). New York, NY: Wiley. pp. 54 –61.
  6. Назаров Валентин Игоревич. (2025). Совершенствование маркетинговых стратегий на зарубежных рынках. Тезис в сборнике: Yashil iqtisodiyot sharoitida marketing kontseptsiyalarini qo'llash: xalqaro tajriba va zamonaviy yondashuvlar . Xalqaro ilmiy -amaliy konferensiya maqola va tezislar to‘plami. 16 октября 2025 год, Ташкент.
  7. Набиева Малика Умидовна, Назаров Валентин Игоревич. (2024). Особенности инновационной деятельности промышленных предприятий в Узбекистане . Научная статья в вестнике факультета управления СПбГЭУ, Выпуск 20, стр. 83 –87.
  8. Икрамов М.А., Икрамов М.М., Назаров В.И., Шевчук Е.В. (2025). Международный маркетинг . Учебное пособие. Ташкент.
  9. https://www.goldenpages.uz/company/?Id=107143 № 1 2-SON DEKABR, 2025 -YIL ,

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