USE OF MODERN TECHNOLOGIES IN THE SUPPLY SYSTEM OF RETAIL TRADE ENTERPRISES
Abstract
This article comprehensively covers the organization of goods delivery for retail enterprises and the technological aspects of this process. The study analyzes the main stages of the product delivery system – order formation, warehouse processes, transport and logistics operations, and distribution mechanisms to retail outlets. The role of modern logistics technologies, information systems, and digital solutions in increasing № 1 324 the efficiency of the retail delivery process will also be considered. The article scientifically substantiates that the proper organization of goods delivery increases the competitiveness of retail enterprises, reduces costs, and improves the quality of services provided to consumers. The research results have practical significance in improving the activities of retail trade enterprises.
Keywords
retail, goods delivery, logistics, supply chain, sales technologies, warehouse management, transport and logistics, digital logistics, goods movement, efficiency
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