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No. 12 (2025)
Marketing

Articles

THE USE OF MARKETING IN ENSURING THE FINANCIAL IMPLEMENTATION OF PUBLIC PROGRAMS IN UZBEKISTAN: EMPIRICAL ANALYSIS AND CONCEPTUAL MODEL

Published 2025-12-25

Authors
Primova Nigora Ikrom qizi a , TDIU , “Moliya va moliyaviy b
Affiliations
a N/A
b technologies" department associate professor, Ph.D
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Abstract

This article aims to empirically analyze the conceptual foundations of applying marketing tools in ensuring the financial implementation of state programs in Uzbekistan. A systematic and comparative analysis of financial statements was conducted for 3 main state programs for 2020 -2023: “Obod Qishloq ”, “New Uzbekistan ” and the Social Infrastructure Development Program. A marketing support model was developed and tested in the hypothetical case of the “Yashil Qishloq ” program. It has been determined that the implementation of a marketing approach can redistribute the financial burden and increase the effectiveness of state programs. The need for special structures, digital platforms, and pilot projects was proposed. № 1 341

Keywords

government programs, marketing, financing, PPP, investments, empirical analysis, “Obod qishloq ”

References

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