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No. 12 (2025)
Marketing

Articles

SPECIFIC ASPECTS OF USING MODERN MARKETING TOOLS IN HIGHER EDUCATION INSTITUTIONS

Published 2025-12-25

Authors
Maxmudov Faxriddin Umarovich
Affiliation
Independent researcher of Tashkent University of Applied Sciences
PDF (Uzbek) Google Scholar Google Scholar

Abstract

The article examines the role of modern marketing tools amid growing competition in the educational services market. It focuses on higher education institutionsʼ management, reputation building, graduate demand forecasting, and competitiveness enhancement. Using the "7P" model, key elements of higher education marketing are analyzed. The practical importance of relationship marketing in achieving social impact is highlighted. Foreign experiences are reviewed, and context - specific recommendations for Uzbekis tan are proposed. The study emphasizes the need for a systematic marketing approach in higher education administration.

Keywords

education marketing, competitiveness, higher education, relationship marketing, demand forecasting, "7P" model. № 1 375

References

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  2. Chaffey, D., & Ellis -Chadwick, F. (2022). Digital Marketing: Strategy, Implementation and Practice – Raqamli marketing strategiyalari va vositalariga bagʻishlangan
  3. Ryan, D. (2023). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation – Raqamli avlod uchun marketing usullari
  4. Safko, L. (2022). The Social Media Bible: Tactics, Tools, and Strategies for Business Success – Ijtimoiy media marketingi boʻyicha qoʻllanma
  5. Scott, D. M. (2023). The New Rules of Marketing and PR – Zamonaviy marketing va PR qoidalari № 1 2-SON DEKABR, 2025 -YIL ,

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