Tel: +998901234567
Search

No. 12 (2025)
Marketing

Articles

INTEGRATION OF ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY: A COMPARATIVE ANALYSIS AND ROADMAP FOR UZBEKISTAN

Published 2025-12-25

Authors
Safaeva Sayyora Rixsibayevna
Affiliation
Professor, Department of Tourism and Hotel Business Tashkent State University of Economics
PDF Google Scholar Google Scholar

Abstract

This study analyzes the integration of artificial intelligence (AI) technologies in global tourism and hospitality and evaluates their applicability in Uzbekistan. Based on bibliometric review, case study analysis, SWOT assessment, and secondary statistica l data, the current state of digitalization is examined. Findings indicate that AI can enhance revenue, customer satisfaction, and energy efficiency. Strategic recommendations are proposed at government, business, and academic levels. The research presents a practical roadmap for developing smart tourism in Uzbekistan.

Keywords

artificial intelligence, smart tourism, hospitality industry, Uzbekistan, digital transformation, dynamic pricing, AI readiness index, chatbot services, SWOT analysis, tourism innovation

References

  1. Carvalho, R., & Ivanov, S. (2024). The role of artificial intelligence in the tourism experience. Journal of Tourism Futures*, 10(1), 14 –27. https://doi.org/10.1108/JTF -02-2023 -0029
  2. Epic-Rev. (2024). Case studies: AI in revenue management at leading hotel chains. Retrieved from https://www.epic -rev.com/
  3. GeekyAnts. (2024). How artificial intelligence is transforming dynamic pricing in F&B and hospitality. Retrieved from https://geekyants.com/en -us/blog/how - artificial -intelligence -is-transforming -dynamic -pricing -in-fb-and-hospitality
  4. Gursoy, D., Chi, C. G., & Lu, L. (2023). Artificial intelligence applications in hospitality and tourism: A review. *Tourism Management Perspectives*, 45, 101026. https://doi.org/10.1016/j.tmp.2022.101026
  5. HospitalityNet. (2023). The AI revolution in hotel pricing: Beyond dynamic rates. Retrieved from https://revenue -hub.com/the -ai-revolution -in-hotel -pricing - beyond -dynamic -rates/
  6. NumberAnalytics. (2024). Revolutionizing hospitality with AI: Guest experience and operational benefits. Retrieved from https://www.numberanalytics.com/blog/revolutionizing -modern -hospitality -ai-guest - experience
  7. Statista. (2024). Share of hotels worldwide using AI in operations. Retrieved from https://www.statista.com/
  8. World Travel & Tourism Council. (2024). Global economic impact of travel & tourism. Retrieved from https://wttc.org/
  9. YOTEL. (2023). Smart hotel technology. Retrieved from https://www.yotel.com/
  10. ZealConnect. (2024). Hotel overbooking reconfirmation strategy. Retrieved from https://zealconnect.com/hotel -overbooking -reconfirmation -strategy/ № 1 2-SON DEKABR, 2025 -YIL ,

Downloads

Download data is not yet available.