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No. 12 (2025)
Marketing

Articles

No. 1 2-SON DEKABR, 2025 -YIL MARKETING DETERMINANTS OF FORMING TRUST IN PRODUCTS IN DEVELOPING MARKETS

Published 2025-12-25

Authors
Абдурашидова Нигора Алишеровна a , Кахрамонова Шахзода Дилмурод кизи b , факультет Туризма группа МР -01 c , Болтаева Севинч Учкун кизи d , факультет Туризма группа МР -01 e
Affiliations
a PhD Department of Marketing TSUE
b 4th year student at TSUE
c N/A
d 4th year student at TSUE
e N/A
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Abstract

This article presents the results of an analysis of key marketing determinants influencing the development of trust in products in emerging markets. A model of trust determinants is constructed by systematizing factors such as brand reputation, information noise, enterprise business orientations, and modern technological tools. The triad of Purchase Satisfaction, Trust, and Consumer Loyalty is examined, and an algorithm for the interaction of the triad's constructs is proposed. The purpose of the study is t o determine the impact of personalized marketing on the development of trust among consumers in the market. Graphs and tables are also presented, reflecting the structure of trust factors and their interrelationships.

Keywords

marketing determinants, emerging markets, product quality, consumer, retailer, satisfaction, trust, loyalty

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