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No. 12 (2025)
Marketing

Articles

WAYS TO INCREASE THE EFFICIENCY OF MARKETING STRATEGIES IN THE CULTIVATION OF OIL CROPS

Published 2025-12-25

Authors
Valiyeva Aziza Anvar qizi
Affiliation
TDIU, senior teacher of "Marketing" department
PDF (Uzbek) Google Scholar Google Scholar

Abstract

This study provides an in -depth analysis of enhancing the effectiveness of marketing strategies in oilseed crop production. Based on both global and Uzbekistan - specific experiences, it explores the role of digital technologies, contract farming, cooperativ es, and social media platforms. Statistical and comparative methods were used to evaluate the efficiency of the marketing system across all stages from production to consumption. As a result, strategic directions aimed at increasing income, reducing costs, and optimizing the value chain were identified. Practical recommendations tailored to the conditions of Uzbekistan were developed.

Keywords

oilseed crops, marketing strategy, digital technologies, contract farming, cooperatives, marketing effectiveness, value chain, Uzbekistan, agricultural marketing, innovative approach. № 1 474

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