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No. 9 (2026)
Marketing

Scientific articles

ПРИНЦИПЫ И ПЕРСПЕКТИВЫ РАЗВИТИЯ РЫНКА СОЦИАЛЬНЫХ УСЛУГ В УЗБЕКИСТАНЕ

DOI 10.67668/mj/2026iss9/1977 Pages 271-282

Published 2026-09-07

Authors
Толипов М.Ш
Affiliation
Toshkent davlat texnika universiteti
Marketing jurnali — 2026-yil sentabr, 9-son
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Abstract

The article examined principles and prospects for developing Uzbekistan’s social services market through social tourism. Systemic, institutional, comparative and structural functional analyses addressed service targeting, accessibility and economic efficiency. The European CALYPSO initiative informed the consideration of approaches suited to national conditions. A model connecting government, businesses, society and citizens was proposed. Development priorities included digital platforms, electronic tourism certificates, social entrepreneurship and accessible infrastructure. Nine indicator groups were systematised for evaluating outcomes. The proposals’ anticipated contributions to recreation access, reduced seasonality and regional employment were discussed. Recommendations addressed service quality, institutional cooperation and the combination of public and private financing.

Keywords

social services market, social tourism, targeted assistance, digital platforms, social entrepreneurship, accessible infrastructure, CALYPSO, regional employment

References

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