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No. 10 (2026)
Marketing

Scientific articles

RAQAMLI TEXNOLOGIYALARNING OʻZBEKISTON OLIS HUDUDLARIDA QOʻLLANILISHI VA UNING SAMARADORLIGINI BAHOLASH

DOI 10.67668/mj/2026iss10/2191 Pages 49-59

Published 2026-10-15

Authors
Nematullaev Ozodbek Dilshodbek oʻgʻli
Affiliation
University of Business and Science image/svg+xml
Marketing — 10-son, oktabr 2026
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Abstract

The article examined digital connectivity and opportunities for evaluating its effectiveness in Karakalpakstan, Kashkadarya, and Surkhandarya. A systemic approach, comparative literature review, statistical grouping, and time series analysis were applied. Internet subscriptions and enterprise connectivity rates were compared with national averages. Connectivity growth was identified alongside differences in growth rates and regional gaps. A three level indicator framework covering access, use, and economic outcomes was proposed. Recommendations addressed infrastructure quality, digital skills, and mobile services. Differentiated regional support and regular monitoring were emphasized. Subsequent economic impact assessment through household and enterprise surveys was identified as a research priority, acknowledging limitations in available regional statistics.

Keywords

digital technologies, remote regions, digital divide, regional development, internet connectivity, digital skills, economic efficiency, regional monitoring

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