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No. 2 (2025)
Marketing

Articles

EMERGING TRENDS IN THE USE OF SOCIAL NETWORKS IN THE INTERNATIONAL TRAVEL MARKET

Published 2025-02-28

Authors
Kasimova Zilola G‘ulomiddinovna
Affiliation
Doctor of Philosophy in Political Science (PhD)
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Abstract

This article analyzes the role and significance of social networks in the international tourism market. The study explores the growing influence of social media in tourism marketing in the post -COVID -19 era, the modern structure of the international touris m market, and its geographical distribution. Based on data from the United Nations World Tourism Organization (UNWTO), the article examines the size of the global tourism market, its role in the world economy, and its key players. Additionally, the regiona l distribution of the tourism market and the unique characteristics of each region are discussed. 203

Keywords

international tourism, social networks, tourism marketing, global tourism market, UNWTO, digital transformation, tour operators, tourism services, regional tourism

References

  1. UNWTO Annual Report (2024). "Social Media Impact on Tourism Industry". Madrid: World Tourism Organization. ISBN: 978 -92-844-2345 -6.
  2. World Tourism Organization. (2024). Global Tourism Market Analysis 2023 -2024. UNWTO Tourism Market Report, Madrid: UNWTO Publishing House. 456 p. ISBN: 978 -92-844-2356 -7. https://www.unwto.org/reports/market -analysis -
  3. Johnson, M.R., & Smith, K.L. (2023). "Tourism Market Structure and Dynamics in Post -Pandemic Era". International Tourism Economics Journal, Volume 34, Issue 4, December 2023, pp. 145 -167. Elsevier Publishing. DOI:
  4. 1016/j.ite.2023.09.005.
  5. Anderson, P.K., Williams, R.T., & Brown, S.M. (2024). "Regional Distribution of Global Tourism Markets: Contemporary Analysis and Future Prospects". Tourism Geography Quarterly, Volume 15, Issue 1, pp. 23 -45. Taylor &

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