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No. 10 (2025)
Marketing

Articles

APPROACHES TO SHARE THE RATING OF HIGHER EDUCATION INSTITUTIONS IN SOCIAL NETWORKS IN THE REPUBLIC OF UZBEKISTAN

Published 2025-10-31

Authors
Maxmudov Faxriddin Umarovich
Affiliation
Researcher of the Department of "General Economic Sciences" of the Tashkent University of Applied Sciences
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Abstract

The article analyzes the growing importance and strategic role of social media platforms in attracting students and establishing effective communication within higher education institutions. Compared to traditional marketing methods in the education № 10-SON OKTA BR, 2025 -YIL 383 sector, social networks offer distinct advantages in engaging potential applicants directly and efficiently. Through platforms such as Facebook, Instagram, Telegram, YouTube, and TikTok, educational institutions showcase their academic opportunities, resea rch activities, and student achievements in an interactive manner, thereby enhancing university visibility and contributing to their overall marketing performance. Consequently, developing analytical approaches to assess and evaluate universitiesʼ social m edia rankings represents a significant research direction.

Keywords

higher education, student recruitment, social media, marketing strategy, applicants, brand values, university life, virtual tour, two -way communication, competitiveness, digital marketing

References

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