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No. 7 (2025)
Marketing

Articles

IMPROVING THE EFFICIENCY OF LOGISTICS SERVICES IN FREE ECONOMIC ZONES. STRATEGIC CONCEPT ON THE EXAMPLE OF

Published 2025-07-31

Authors
JIZZAK FEZ a , Mukhiddinov Muminjon Shavkiddin ugli b
Affiliations
a N/A
b Assistant Professor of Marketing Department Samarkand Institute of Economics and Service
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Abstract

The purpose of this article is to develop a strategic plan to enhance the efficiency of logistics services in the Jizzakh Free Economic Zone (FEZ). The study presents an in-depth analysis of the current state and development prospects of the Jizzakh FEZ in the field of logistics, applying PESTLE analysis, GAP analysis, and SWOT analysis. The findings reveal opportunities to increase logistics service efficiency by 40 –85% through the integration of digital technologies (IoT, AI, blockchain), the implementati on of a One -Stop-Shop customs system, and the modernization of transport infrastructure. The proposed strategic planning framework can also be adapted and applied to other free economic zones across the Central Asian region.

Keywords

Free Economic Zone, logistics services, digital transformation, PESTLE analysis, transport infrastructure, IoT technologies, Single Window system, Jizzakh FEZ, efficiency, GAP analysis, SWOT analysis, innovative logistics

References

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