CONSUMER DEMAND THEORY IN MACROECONOMICS AND ITS APPLICATION IN MARKETING RESEARCH
Affiliation
Head of the Department of Network Economics and Accounting, Tashkent University of Applied Sciences, Ph.D. (PhD), associate professor
Abstract
The article covers the theory of consumer demand as an object of macroeconomic analysis and proves the limitations of its use in conducting marketing research.
Keywords
consumption, disposable income, marginal propensity to consume, consumption function, relative income theory, life cycle theory, Snob effect, Veblen effect
References
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