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No. 7 (2025)
Marketing

Articles

PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS

Published 2025-07-31

Authors
Ziyayeva Shahlo Shoakbar qizi a , Yuldasheva Dilorom Shaxzod qizi b
Affiliations
a TDIU, Department of Trade, PhD
b TDIU, senior teacher of the Department of Trade
PDF (Uzbek) Google Scholar Google Scholar

Abstract

This article analyzes the opportunities and prospects of using digital marketing in Uzbekistanʼs fashion industry. It examines brand promotion through social media, mobile applications, websites, influencer marketing, and artificial intelligence -based technologies. These tools are shown to accelerate market entry and help establish strong customer relationships. Based on digital strategies, the paper suggests directions for sustainable growth for fashion brands. 242

Keywords

Digital marketing, fashion, social media, influencer, artificial intelligence, SEO, e -commerce, digital transformation, online sales platforms, personalization technologies, micro -influencers, nano -influencers

References

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