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No. 6 (2025)
Marketing

Articles

STRATEGIES FOR DEVELOPMENT OF MARKETING INNOVATIONS THROUGH REBRANDING IN COMMERCIAL BANKS

Published 2025-06-30

Authors
Mirzajonova Maftunaxon Jaxongir qizi
Affiliation
Senior lecturer at Tashkent International University of Financial Management and Technologies
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Abstract

The article analyzes the role of rebranding in commercial banks in implementing marketing innovations. The importance of rebranding for improving service quality, strengthening customer trust, developing internal management systems, and enhancing competitiveness is highlighted. The analysis concludes that effective rebranding positively affects the overall development of banks. Recommendations for improving banking activities are provided.

Keywords

rebranding, commercial banks, marketing innovation, service quality, competitiveness. 166

References

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