Tel: +998901234567
Search

No. 3 (2025)
Marketing

Articles

IMPACT OF DIGITAL TRANSFORMATION ON STRATEGIC DECISION MAKING IN TRADITIONAL INDUSTRY

Published 2025-03-28

Authors
Mullabayev Baxtiyarjon Bulturbayevich a , Tyurahanov Shamsitdin Djamshid oʻgʻli b
Affiliations
a Professor of Namangan State Technical University, Doctor of Economics (DSc)
b Doctoral student of Namangan State University
PDF (Uzbek) Google Scholar Google Scholar

Abstract

Digital transformation, that is, the use of modern digital technologies and innovations in the industrial sector, is of great importance in all aspects of business today. This article examines how digital transformation affects strategic decision - making in traditional industries. It is known that digital transformation has a significant 381 impact on business operations, market strategies, and production systems. Modern digital technologies also help to develop innovations and increase efficiency in industry. In the article, we will consider the role of digital transformation in strategic decision -making and what innovations it has brought to the industry.

Keywords

digital transformation, traditional industry, strategic decisions, digital technologies, innovations, business strategies, production, efficiency

References

  1. Westerman, G., Calméjane, C., Ferraris, P., & et al. (2011). Digital Transformation: A Roadmap for Billion -Dollar Organizations. MIT Center for Digital Business .
  2. Bharadwaj, A. (2000). A Resource -based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation. MIS Quarterly , 24(1), 169 -196.
  3. Porter, M. E., & Heppelmann, J. E. (2014). How Smart, Connected Products Are Transforming Competition. Harvard Business Review , 92(11), 64 -88.
  4. Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, Not Technology, Drives Digital Transformation. MIT Sloan Management Review , 56(3), 1 -25.
  5. Susskind, R., & Susskind, D. (2015). The Future of the Professions: How Technology Will Transform the Work of Human Experts. Oxford University Press .

Downloads

Download data is not yet available.