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No. 3 (2025)
Marketing

Articles

DEVELOPMENT STRATEGIES FOR GLOBAL COMPANIES IN CURRENT CONDITIONS

Published 2025-03-28

Authors
Nasimov Bakhtiyor Vasiyevich
Affiliation
Researcher of Tashkent State University of Economics
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Abstract

This article presents strategies for the advancement of international companies in the context of today’s dynamic global environment. It examines core concepts related to the strategic development of such firms under current market conditions. Particular attention is given to the activities of the "Uztekstilprom" association, with practical recommendations proposed to enhance its development strategy and competitive positioning.

Keywords

corporate strategy, enterprise resources, offensive strategy, operational strategy, market share, intensive demand growth

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