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No. 3 (2025)
Marketing

Articles

EFFECTIVE MARKETING STRATEGIES FOR INSURANCE COMPANIES USING MODERN DIGITAL TECHNOLOGIES

Published 2025-03-28

Authors
Rashidova Dildora Rasul qizi
Affiliation
TDIU, PhD candidate
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Abstract

This article examines the issues of effective formation of marketing strategies of insurance companies in the context of modern digital technologies. In the context of digital transformation, modern methods of selling insurance services and developing relationships with customers have been analyzed. As a result of the study, recommendations for the integrated use of digital marketing tools have been developed.

Keywords

insurance companies, digital marketing, marketing strategy, digital transformation, customer relationships, social media marketing

References

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