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No. 3 (2025)
Marketing

Articles

THE IMPORTANCE OF USING NEUROMARKETING STRATEGIES IN RETAIL ACTIVITIES

Published 2025-03-28

Authors
Saminjonov Nurilloxon Abdubanno oʻgʻli a , Fargʻona viloyati Iqtisodiyot va moliya b
Affiliations
a N/A
b leading specialist of the head office
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Abstract

This article analyzes the ways of using neuromarketing strategies in retail, their role in increasing their effectiveness and their impact on consumer behavior. An analysis of modern marketing tools (digital marketing, customer -oriented strategies, loyalty programs, etc.) based on practical examples is presented and relevant recomm endations are developed for retail entities in Uzbekistan.

Keywords

retail, neuromarketing, neuromarketing strategies, advertising, product, customer, purchase, packaging, placement

References

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  2. Suvarna Hiremath va Prashant. C Retail Marketing Strategies: A Study On Changing Preferences Of Customers Towards Retail Formats. Presidency Journal of Management Thought & Research. Page 1.
  3. Yulchieva Khilola A Framework of Marketing Strategy for Small and Medium Business Growth in Uzbekistan. International Journal of Entrepreneurship. Research Article: 2024 Vol: 28 Issue: 3
  4. Pop, AN., Dabija, D.C., & Iorga, A.M (2014). Ethical responsibilities of neuromarketing companies in harnessing the market research -A global exploratory approach. Amfiteatru Economic, XVI (35), 26 -40.
  5. Madan, C. (2010). Neuromarketing: the next step in market research?. Eureka, 1(1), 34 -42. doi:10.29173/eureka7786

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