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No. 3 (2025)
Marketing

Articles

WAYS TO INCREASE FOOD EXPORTS BASED ON MARKETING STRATEGIES

Published 2025-03-28

Authors
Yunusov Baxodir Marisovich
Affiliation
Researcher of the "Marketing" department of Tashkent State University of Economics
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Abstract

The study analyzes the role of marketing strategies in increasing Uzbekistanʼs food product exports. Based on statistical and digital marketing analyses, an export volume forecast for 2025 –2027 has been developed, assessing the effectiveness of e- commerce, SEO, and social media marketing. The results indicate that export diversification, logistics improvements, and the widespread adoption of digital marketing strategies contribute to increasing export volumes beyond 3 billion USD.

Keywords

food exports, marketing strategies, digital marketing, international trade, e-commerce, export forecast. 10

References

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