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No. 3 (2025)
Marketing

Articles

ENHANCING RETAIL PERFORMANCE: THE ROLE OF ECO - MARKETING STRATEGIES IN ACHIEVING ECONOMIC EFFECTIVENESS

Published 2025-03-28

Authors
Zilola Davronova G’ulomovna
Affiliation
PhD student, Department of Marketing Tashkent State University of Economics
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Abstract

This article analyzes the concept of eco -marketing strategies in the retail sector. In particular, it examines areas such as sustainable sourcing, eco -friendly branding, and green operations. Furthermore, the economic effectiveness of these strategies is a lso analyzed — based on factors such as increased sales, customer retention, brand equity, and return on investment (ROI). By studying these aspects, the article aims to demonstrate that eco -marketing strategies not only contribute to environmental sustain ability but also ensure financial success for retail companies.

Keywords

sustainable sourcing, green operations, ROI, brand equity, customer retention

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