IMPROVING THE USE OF MARKETING STRATEGIES IN INCREASING THE COMPETITIVENESS OF ENTERPRISES

Abstract

This article explores various marketing strategies aimed at enhancing the competitiveness of enterprises. Approaches such as differentiation, price competition, focus strategy, innovative marketing, and partnership are analyzed. Each strategy is examined in terms of its effectiveness in the context of the modern market, and practical examples are provided to support the results of its application. The article 268 offers recommendations for companies looking to improve their market position using different marketing tools. Based on the analysis, a conclusion is drawn about the importance of adapting marketing strategies to changing market conditions and consumer needs.