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No. 5 (2025)
Marketing

Articles

FACTORS OF FORMING MARKETING STRATEGY AND INCREASING COMPETITIVENESS IN FARMING

Published 2025-05-31

Authors
Baxtiyor Negmatovich Navruz -zoda a , Nazarova Gulruh Umarjonovna b
Affiliations
a Professor of Marketing and Management Department of Bukhara State University
b Teacher of the Institute of Engineering Economy of Karshi
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Abstract

This article analyzes the factors influencing the development of marketing strategies and the enhancement of competitiveness among farming enterprises in the agricultural sector. The research focuses on essential elements such as strategic marketing planning, the use of digital technologies and innovative tools, market segmentation, pricing policy, and branding. Additionally, the study highlights practical approaches including the production of environmentally friendly products, quality improvement, and the use of online sales platforms. The results demonstrate that well- structured marketing strategies enable farmers to access wider markets and increase economic efficiency.

Keywords

Farming enterprises, marketing strategy, competitiveness, market segmentation, digital marketing, branding, pricing policy, eco-friendly products, digital technologies, innovative approaches, sales strategies, product quality improvement, market analysis, marketing tools, economic efficiency

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