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No. 5 (2025)
Marketing

Articles

THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE BUILDING MATERIALS INDUSTRY

Published 2025-05-31

Authors
Musaxonov Rustam Musaxon oʻgʻli
Affiliation
PhD student, Department of "Industrial Economics and Management", Faculty of "Industrial Engineering and Management", Tashkent Institute of Chemistry and Technology
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Abstract

This article analyzes the theoretical foundations of strategic management in the construction materials industry. It focuses on key concepts, principles, and models of strategic management, as well as the specific characteristics of the construction materi als sector. The analysis of literature, existing methodologies, and findings highlights tools that support strategic decision -making. The article also discusses 400 challenges and promising directions for implementing strategic management in this industry. The conclusion summarizes the main findings.

Keywords

strategic management, construction materials industry, competitive environment, SWOT analysis, PEST analysis, portfolio analysis, strategic planning, competitive strategies, innovation, sustainability, risk management

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