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No. 5 (2025)
Marketing

Articles

CONCEPTUAL ASPECTS OF CREATING FOOD BRAND VALUE

Published 2025-05-31

Authors
Xodjiyev Ibroxim Ikramovich
Affiliation
TDIU independent researcher
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Abstract

This article examines the theories of creating brand value in the dairy and dairy products market, based on the fact that brand value depends on the elements and image of the enterpriseʼs Marketing MIX.

Keywords

brand, brand value, Marketing MIX, marketing, brand awareness, brand loyalty, brand strategy, structural equation modeling (SEM), competitiveness

References

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