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No. 10 (2025)
Marketing

Articles

WAYS OF USING TRANSFORMATION PROCESSES IN THE ORGANIZATION OF TOURISM SERVICES

Published 2025-10-31

Authors
Tajieva Shaxnoza Mamarejabovna
Affiliation
Alfraganus University image/svg+xml
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Abstract

This scientific article explores the theoretical and practical aspects of the use of transformation processes in the organization of tourism services, dynamic changes taking place in the tourism market, increased competition, widespread use of digital technologies and changes in tourist needs. Scientific and practical problems and solution proposals that serve to radically update the tourism sector and adapt to world № 10-SON OKTA BR, 2025 -YIL 632 standards have been considered in Uzbekistan. In the organization of tourism services, conclusions have been developed on the need to systematize transformation processes and the prospects for the development of tourism as a strategic area.

Keywords

Tourism Services, Transformation, Service Quality Improvement, innovative solutions, Human Capital, Digital Infrastructure, smart tourism, tourism market, tourist products, infrastructure reform, sustainable tourism, tourist marketing, platform economy

References

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