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No. 11 (2025)
Marketing

Scientific articles

THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE

DOI 10.67668/mj/2025iss11/552

Published 2025-11-29

Authors
Adamboyev Abror Akrom oʻgʻli
Affiliation
2nd year graduate student of Tashkent State University of Economics
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Abstract

This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the mechanisms of online decision -making by car buyers, the digital tools used in dealership centers, and the influence of modern technologies on market competitiveness.

Keywords

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