THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE
Affiliation
2nd year graduate student of Tashkent State University of Economics
Abstract
This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the mechanisms of online decision -making by car buyers, the digital tools used in dealership centers, and the influence of modern technologies on market competitiveness.
Keywords
digital transformation, automotive market, digital marketing, online purchasing, customer experience
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