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No. 11 (2025)
Marketing

Articles

ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS

Published 2025-11-29

Authors
Mauzerov Jaxongir Ulugʻbek oʻgʻli
Affiliation
Deputy dean for academic affairs of the Faculty of Taxes and Budget Accounting of Tashkent State University of Economics, independent researcher of the Department of Green Economy
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Abstract

This article evaluates the integration of marketing strategies into the management mechanisms of the railway transport system based on empirical and comparative analysis. Drawing from the cases of Europe, India, and Indonesia, it explores how marketing adapts to user needs, diversifies services, and improves system efficiency through digital solutions. Findings show that marketing plays a strategic role at the system -wide level of transport governance.

Keywords

railway transport, innovation management, marketing strategy, user experience, digital services, system efficiency

References

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