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No. 11 (2025)
Marketing

Articles

IMPROVING THE COMPETITIVENESS OF MEDICAL SERVICE PROVIDERS SMALL BUSINESSES

Published 2025-11-29

Authors
Vaisov Dilshod Ibodullayevich
Affiliation
PhD, Ma'mun is a teacher of NTM
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Abstract

This article focuses on improving the assessment of competitiveness for medical service providers based on methods that utilize marketing mix characteristics and the medical service environment.

Keywords

medical services, competitiveness of medical services, marketing mix, medical service environment, service portfolio, competitiveness polygon, competitiveness index

References

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