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No. 11 (2025)
Marketing

Articles

EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE

Published 2025-11-29

Authors
Эргашходжаева Шахноза Джасуровна a , Хасанов Ганишер b , Сафаров Азизбек c
Affiliations
a TSUE, Doctor of Economics, Professor
b TSUE, student
c TSUE, student
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Abstract

An empirical evaluation of the effectiveness of omnichannel strategies in e - commerce has been conducted in this article. Based on transactional data, consumer behavior patterns and interactions between online, offline, and mobile channels have been analyze d. Regression models were applied to identify key factors influencing customer engagement and sales performance. It has been shown that channel integration enhances operational efficiency and improves customer experience. The 661 findings can be used to inform managerial decisions and support the development of digital retail strategies.

Keywords

omnichannel strategy, e -commerce, transactional analysis, consumer behavior, channel integration, digital platform, retail

References

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