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Nomeri 11 (2025)
Marketing

Ilmiy maqolalar

ELEKTRON SAVDODA OMNI-CHANNEL STRATEGIYALARINING SAMARALI

DOI 10.67668/mj/2025iss11/623

Nashr qilingan 2025-11-29

Mualliflar
Эргашходжаева Шахноза Джасуровна a , Хасанов Ганишер b , Сафаров Азизбек c
Affiliations
a TDDU, iqtisod fanlari doktori, professor
b TDU, talaba
c TDU, talaba
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Annotatsiya

Ushbu maqolada elektron tijorat sohasida omnikanalli strategiyalarning samaradorligi empirik asosda tahlil qilingan. Onlayn, oflayn va mobil kanallarning birgalikda qoʻllanishi orqali savdo natijalariga taʼsir koʻrsatuvchi omillar aniqlangan. Tranzaksion m aʼlumotlar asosida regressiya modellari orqali mijozlar xatti -harakatlari va kanal oʻzaro aloqadorligi baholangan. Mijozlarning koʻp kanalli tizimlardagi ishtiroki orqali savdo samaradorligi oshirilishi mumkinligi isbotlab berilgan. Shuningdek, kompaniyala r tomonidan integratsiyalashgan yondashuvlar qoʻllanilganda, mijoz sodiqligi va qaror qabul qilish jarayonlari ijobiy taʼsirlangani aniqlangan.

Kalit so'zlar

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References

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