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No. 9 (2025)
Marketing

Articles

E-COMMERCE DIFFERENCES BETWEEN DEVELOPING AND DEVELOPED COUNTRIES

Published 2025-09-30

Authors
Makhmudova Munisakhon Abbos qizi
Affiliation
Doctoral Student of the Department of Business Management Tashkent State University of Economics
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Abstract

E-commerce is a huge component of the digital economy as the business market landscape is now based on digital competition. E -commerce assists with national development through the creation of jobs and import tax. However, developing countries are lagging in e -commerce adoption due to internet challenges, trust, and security issues about online payment facilities. Despite these challenges, this study aimed at understanding the factors influencing e -commerce adopti on in developing countries. The factors are built from the benefits and challenges of adoption. To address the research aim, the study identified the challenges and benefits of e -commerce adoption in developing countries using a systematic literature review methodology.

Keywords

s: digitalisation, e -commerce, market competition, infrastructure, challenges, global economies, developed countries, buying and selling, economic growth

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