IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES IN THE ACTIVITY OF INSURANCE INSTITUTIONS AND ITS EFFECT ON ECONOMIC INDICATORS

Abstract

The article analyzed the implementation of innovative technologies in the activities of insurance institutions and their impact on economic indicators . The study 595 substantiated the role of digital and information technologies in improving the operational efficiency of insurance companies , enhancing risk assessment accuracy , and improving customer service quality . It was identified that the application of innovative solutions contributed to increased profitability , cost reduction , and strengthened competitive positions of insurance organizations . Particular attention was paid to the importance of a strategic approach , the institutional environment , and information security in the innovation process . The results confirmed that innovative technologies are a key factor in ensuring sustainable development and long-term economic efficiency in the insurance sector .