USE OF MOTIVATION METHODS IN MARKETING ACTIVITY MANAGEMENT OF SEWING - KNITTING ENTERPRISES
Affiliation
Tashkent State University of Economics, associate professor of the "Marketing" department, Doctor of Philosophy in Economics (PhD)
Abstract
The article is highlighted using of motivation methods in managing marketing activities of sewing and knitting enterprises. Using motivation methods in the process of motivating marketers in marketing activities of sewing and knitting enterprises are analy zed. Recommendations are developed for using of motivation methods in managing marketing activities of sewing and knitting enterprises.
Keywords
Marketing management, motivation, Spiritual -ideological motivation method, Behavioral motivation method, Material motivation method, Personal and professional development motivation method
References
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