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No. 1 (2026)
Marketing

Articles

DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT

Published 2026-01-31

Authors
Normurodova Zebo Eshmaxmatovna a , Ergashov Abdullo Ramazon oʻgʻli b
Affiliations
a Senior teacher of Karshi State University
b A student of the Faculty of Economics of the Karshi State University, majoring in Marketing
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Abstract

This article explores the role of digital marketing in modern society, with a focus on its influence on youth. The widespread availability of the internet and technology has increased digital literacy and fostered innovative thinking among young people. The article presents successful case studies of digital marketing campaigns and analyzes both the opportunities and challenges of the sector, particularly in the context of Uzbekistan. It also outlines future prospects and provides recommendations for empowe ring youth through digital marketing. № 1 -SON YANVA R, 202 6-YIL 102

Keywords

digital marketing, youth, digital literacy, social media, artificial intelligence, big data, virtual and augmented reality, personal branding, entrepreneurship, ethical marketing, content strategy, influencer marketing

References

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  3. Kotler, P., & Keller, K. L. (2020). Marketing Management (15th ed.). Pearson Education.
  4. Qodirov, B. (2022). Raqamli iqtisodiyot: nazariya va amaliyot. Toshkent: Iqtisodiyot nashriyoti.
  5. Tursunov, B., Karimov, A., & Mamatqulov, J. (2022). Raqamli marketingning Oʻzbekiston yoshlari orasida rivojlanish istiqbollari. Yangi Oʻzbekiston Ilmiy Nashrlari, 3(4), 56 –62.
  6. Pew Research Center. (2024). Teens, Social Media and Technology. Retrieved from pewresearch.org

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