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No. 1 (2026)
Marketing

Articles

IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY

Published 2026-01-31

Authors
Ortiqxo‘jayeva Yulduz Azatovna
Affiliation
Teacher of the "Accounting and Auditing" department of Tashkent University of Humanities
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Abstract

This article investigates the issues of improving strategic management mechanisms for innovative activity in the construction industry. The study highlights the role of strategic planning, digital transformation, investment approaches, and modern managemen t methods in ensuring the innovative development of construction enterprises. Special attention is given to enhancing the competitiveness of the construction sector, increasing production efficiency, and forming sustainable development factors through inno vation implementation.

Keywords

construction industry, innovative activity, strategic management, management mechanisms, digital transformation, investments, competitiveness, sustainable development. № 1 -SON YANVA R, 202 6-YIL 421

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