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No. 1 (2026)
Marketing

Articles

USE OF MARKET INFORMATION AND IMPLEMENTATION OF AUTOMATIC ANALYSIS SYSTEMS IN SMALL BUSINESS ENTITIES

Published 2026-01-31

Authors
Yoʻldoshev Nodirbek Neʼmatjon oʻgʻli
Affiliation
Independent researcher (PhD) of the "Business Management and Entrepreneurship (MBA)" department of the Higher School of Business and Entrepreneurship
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Abstract

This article explores the potential for implementing real -time analytics systems based on machine learning (ML) technologies to enhance the use of market information by small and medium -sized enterprises (SMEs). The research methodology includes a systemat ic literature review, comparative evaluation of algorithms, and analysis of the current state of SMEs in Uzbekistan. The findings suggest that ML technologies can improve SME competitiveness, optimize data -driven decision -making processes, and reduce opera tional costs. Practical mechanisms for implementing real -time market analysis systems for SMEs in the context of Uzbekistan are proposed. № 1 -SON YANVA R, 202 6-YIL 107

Keywords

machine learning, small business, real -time analytics, artificial intelligence, market information, digital transformation

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