INVESTING IN THE DIGITAL ECONOMY: OPPORTUNITIES AND CHALLENGES IN A CONNECTED WORLD

Abstract

Abstract
The article analyzed investment directions in the digital economy and their impact
on economic growth. Global investment volumes in fintech, e-commerce, artificial
intelligence, cloud infrastructure, and cybersecurity were examined. Sectoral
development trends and levels of investment activity were assessed. The expansion of
the digital economy in Southeast Asia was reviewed. Key risk factors within the
investment environment were identified and their priority levels were evaluated. The
findings demonstrated the high return potential of digital markets. It was substantiated
that sustainable development was ensured through risk management, diversification,
and strategic investment planning.
Keywords: digital economy, investment, fintech, AI, cybersecurity, e-commerce,
cloud computing, digital infrastructure.