TOʻQIMACHILIK KORXONALARI B2B BOZORIDA QIYMAT YARATISH VA MUNOSABATLAR MARKETINGI NAZARIYASI

Abstract

Abstract
This article analysed value creation processes and the application of relationship
marketing theory in the B2B market of textile industry enterprises. The study
systematically examined relational, added, and strategic levels of value. Key elements
of the conceptual models developed by Dwyer–Schurr–Oh, Morgan–Hunt, and Ulaga–
Eggert were adapted to the textile sector. The stages of B2B relationship development
were identified, and the influence of trust, commitment, and information exchange on value formation was evaluated. Based on the analysis of Uzbekistan’s textile industry
export activity and international cooperation practices, directions for strengthening
relationship capital were outlined. The research results were assessed as a practical
basis for strengthening strategic partnerships and developing value-oriented B2B
relationships in textile enterprises.
Keywords: relationship marketing, B2B market, value creation, textile industry,
strategic partnership, trust, integration model.