SANOAT KLASTERLARINING HUDUD IMIJI VA RAQOBATBARDOSHLIGINI OSHIRISHDAGI OʻRNI VA AHAMIYATI

Abstract

Abstract
This paper examines how industrial clusters contribute to territorial branding and
regional competitiveness from a marketing perspective. The study relies on a literature
review and a comparative case analysis of Uzbekistan and selected international
examples. Findings suggest that cluster identity, synergy, and differentiation help
territories build a unique selling proposition (USP); the “origin of production”
mechanism strengthens trust and reputation, while export communications improve
cluster brand visibility in international markets. The paper offers practical
recommendations for applying the cluster approach to territorial branding and
competitiveness policies.Keywords: industrial cluster; territorial brand; competitiveness; branding
strategy; positioning; USP; customer loyalty